(559) 907-3773 [email protected]

Welcome to JZ Parent Coaching

Boost Your Parenting Confidence and Create a Harmonious Home in Just 12 Sessions.
See Parent Coaching Sessions

Do you get enough love in your home?

Do you give enough love in your home?

JZ Parent Coaching

Boost Your Parenting Confidence and Create a Harmonious Home in Just 12 Sessions.
See Parent Coaching Sessions

Effective Parenting is a Learned Skill!

Parent coach Jerrod Zertuche helps parents and children thrive together.


Parenting is one of the most rewarding and challenging experiences, but no two families are alike. It can be especially difficult for parents who have a hard time maintaining a work life balance, much less creating a happy, trusting, and communicative family life. 
If you’re experiencing these types of challenges, parent coach Jerrod  Zertuche can help. Jerrod provides first-hand parenting coach experience from working with countless families that have their own unique dynamics. He offers personalized, science-backed coaching to help parents and children work together in harmony. This unique combination of reality-based experience and science-based coaching is why Jerrod is one of the most successful, well-rounded parent coaches today. 


“A parent coach is someone who can see beyond your limits and guide you to discover your authentic inner–parent wisdom — making parenting effortless. ’’
–Jerrod Zertuche, Certified Parent Coach and NLP Practitioner

 

Jerrod’s Parent Coaching Sessions Provide:

Real World Family Experience


Since 2012, Jerrod has worked with families in their homes, observing firsthand how parents and children interact in their natural environments. He understands what it takes to build trust and provide solutions tailored to each family’s needs. Jerrod’s personal experience—being “hit, spit on, and called every name in the book”—has allowed him to develop programs that help children, especially those on the autism spectrum, communicate more effectively.

A Proven Science-Based Approach


Jerrod’s parent coaching approach is built on proven, research-backed methods, including Behavior Skills Training (BST) and Interpersonal Neurobiology. Jerrod uses a hands-on approach to teach parents new skills by modeling, role-playing, and providing feedback. This practical method helps to transform behavior and foster understanding in a safe, supportive environment.

Amazing “AHA!” Parenting Moments

 Jerrod’s  goal is to help you experience deep, transformative “Aha” moments that stay with you long after our sessions. These moments of clarity empower you to tap into your own intuition, making parenting feel more natural and effortless.

In just eight Zoom sessions,  you’ll discover new ways to understand and connect with their children. Plus, you’ll receive a parenting blueprint to guide you through every stage of your child’s development.

Emotional & Safe Connections


We believe that feeling understood is the foundation of a strong parent-child relationship. Jerrod’s trauma-conscious coaching creates a non-judgmental space where parents feel heard and empowered to respond to their children’s needs with empathy. This approach helps build trust and create lasting bonds, not just with your child, but with all your relationships.

Jerrod’s Parent Coaching Sessions Provide:

Real-World Experience


Since 2012, Jerrod has worked with families in their homes, observing firsthand how parents and children interact in their natural environments. He understands what it takes to build trust and provide solutions tailored to each family’s needs. Jerrod’s personal experience—being “hit, spit on, and called every name in the book”—has allowed him to develop programs that help children, especially those on the autism spectrum, communicate more effectively.

Amazing “Aha” Moments

 Jerrod’s  goal is to help you experience deep, transformative “Aha” moments that stay with you long after our sessions. These moments of clarity empower you to tap into your own intuition, making parenting feel more natural and effortless.

In just eight Zoom sessions,  you’ll discover new ways to understand and connect with their children. Plus, you’ll receive a parenting blueprint to guide you through every stage of your child’s development.

Emotional & Safe Connections


We believe that feeling understood is the foundation of a strong parent-child relationship. Jerrod’s trauma-conscious coaching creates a non-judgmental space where parents feel heard and empowered to respond to their children’s needs with empathy. This approach helps build trust and create lasting bonds, not just with your child, but with all your relationships.

A Science-Based Approach


Jerrod’s parent coaching approach is built on proven, research-backed methods, including Behavior Skills Training (BST) and Neurolinguistic Programming (NLP). Jerrod uses a hands-on approach to teach parents new skills by modeling, role-playing, and providing feedback. This practical method helps to transform behavior and foster understanding in a safe, supportive environment.

The JZ Parent Coaching Advantage

12 Years of Hands-on Experience

Jerrod has helped families first hand with children from ages 3 to 18—from spending the day with them to going on family trips—helping them and their families overcome behavioral challenges.

Certified Coaching Expertise

As a Board-Certified Behavior Analyst (BCBA) and Master Parent Coach, Jerrod combines his education with real-world experience to deliver actionable results.

In-Person & Online  Sessions

Optimize your time by conveniently scheduling your meetings in the way that works best for you— locally in -person or from anywhere in the nation via Zoom virtual sessions.

First-Hand Behavioral Insights

Jerrod has first-hand experience dealing with defiance, tantrums,  and aggression, ensuring empathy and effectiveness in his coaching.

 Sign up for Parent Coaching Updates and Get a Free Parenting Tips Guide!

 

Stats

Facts About Parenting Today

 

%

Parents who struggle with figuring out the most effective way to disiply to discipline.

%

Parents with children ages 0-6 have concerns about their child's behavior. –New York Post

%

Parents report that parenting is harder today than it was for previous generations. –Pew Research Center

%

Parents say parenting is their biggest source of stress. —ZerotoThree.org

%

Parents who struggle with figuring out the most effective way to discipline.

%

Parents with children ages 0 -6 have concerns about their child's behavior -New York Post

%

Parents report that parenting is harder today than it was for previous generations. -Pew Research Center

%

Parents say parenting is their biggest source of stress - ZerotoThree.org

Parent Coaching Credentials

 Education and Certifications

University of San Diewgo logo
Behavior Analyst Certification Board logo
Avalon Empowerment Certified Transformational Coach logo
Jai Institute Parenting Master Coach logo
Avalon Empowerment Certified

Parent Coaching Credentials

Education and Coaching Certifications

Univ of San Diego

Univ of San Diego

Behavior Analyst Certification Board

Behavior Analyst Certification Board

JAI Parenting Master Coach

JAI Parenting Master Coach

Avalon Empowerment Certified Evolved NLP Practitioner

Avalon Empowerment Certified Evolved NLP Practitioner

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Parent coaching Testimonials

Rave Reviews for SF Bay Area Parenting Coach Jerrod Zertuche!

Recommendations from Parents of Children ranging from 3 to 18 years old

"Thank You Jerrod."

“THANK YOU Jerrod. You’ve seriously been such a source of support, guidance, and inspiration for me.” – S.M., Mother of a 3-year-old boy.

"I feel more stable as a parent.."

I feel more stable as a parent and in other parts of my life now. Communication with [my daughter’s] dad and my parents about my parenting style was a result of parent coaching I wasn’t expecting. I’m much more confident in making choices that just feel right during in-the-moment situations. I have a better hold of what’s connecting and what’s disconnecting.” –M.O., Mother of a 5-year-old girl

"The kids' attitudes are changing"

“Since we started work, I feel like I had a real context shit and I think that’s really showing because the kids’ attitudes are changing. It’s really something else.” – J.B., Father of a 9-year-old boy and an 11-year-old girl.

"Jerrod helped me navigate the waters of parenting.".

“Through our discussions, he not only helped me identify the root causes of certain issues but also enabled me to develop persoanlized palns and strategies to become the best version of myself as a parent. His practical advice and evidecne-based techniques have prove invaluable in navigating the challenges of raising my children. I have noticed direct improvements in my relationships with my kids since working with Jerrod. –John B., Father to a 9-year-old boy and 11-year-old girl.

 12 Parent Coaching Sessions.
Countless Happier Families!

 Learn how Jerrod’s parent  coaching sessions can help you  transform your family dynamics into  joyful, loving and communicative relationships. Master your parenting skills and gain more confidence in your decisions today.

See Parent Coaching Sessions